Salty Strategy

Nikki Checa

How Disney Uses Market Segmentation to Create Loyal Customers

One company I recently purchased from is Disney. As a Disneyland Magic Key holder, I regularly…
How Instagram Marketing Influences My Everyday Life

Out of all the social media platforms I use, Instagram is the one that has the…
Why Apple Continues to Lead Through Brand Positioning

When people see Apple’s iconic bitten apple logo, they often think of innovation, premium quality, and…
Three Brands at Different Stages of the Brand Life Cycle

Every successful brand goes through a life cycle that includes development, growth, and maturity. At each…
Choosing Disney for My Consumer Behavior Project

One of the things I love most about marketing is understanding why people connect so deeply…
The Marketing Power of Instagram

Out of all the social media platforms, Instagram is the one I use the most. I…
Preliminary Findings and Limitations: Apple Smart Hydration Bottle

As I have worked through the marketing research process for the Apple Smart Hydration Bottle, I…
Apple Smart Hydration Bottle: A Marketing Research Proposal

For my final project, I selected Apple because of its strong reputation for innovation, premium design,…
Hello World!

Welcome to WordPress! This is your first post. Edit or delete it to take the first…
The Future of Digital Advertising

3 trends that will change everything If there’s one thing we know for sure, it’s that…