Salty Strategy

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Nikki Checa

From Business Goals to Measurable Results: The Purpose of Marketing Objectives

Marketing involves more than creating advertisements or posting on social media. Companies need a clear reason…
Finding the Right Audience: Using Market Research to Define a Target Market

A business can have an amazing product or service, but its marketing efforts may not be…
What Happens When Brand Values Don’t Match Brand Actions? Nike’s Ethical Wake-Up Call

When consumers think of Nike, they often picture innovation, elite athletes, and the famous slogan, “Just…
Why Pinterest Is a Powerful Marketing Tool for Businesses

When people think of social media marketing, platforms like Instagram and Facebook usually come to mind…
Why Praising Competitors Can Strengthen a Brand

When people think about brand rivalries, they often think of famous marketing campaigns like Mac versus…
How Disney Uses Market Segmentation to Create Loyal Customers

One company I recently purchased from is Disney. As a Disneyland Magic Key holder, I regularly…
How Instagram Marketing Influences My Everyday Life

Out of all the social media platforms I use, Instagram is the one that has the…
Why Apple Continues to Lead Through Brand Positioning

When people see Apple’s iconic bitten apple logo, they often think of innovation, premium quality, and…
Three Brands at Different Stages of the Brand Life Cycle

Every successful brand goes through a life cycle that includes development, growth, and maturity. At each…
Choosing Disney for My Consumer Behavior Project

One of the things I love most about marketing is understanding why people connect so deeply…